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Broadly speaking, culture is the sum of material wealth and spiritual wealth of human history created in practice; the narrow sense, culture is a social ideology and with organizations and institutions to adapt. The corporate culture is in production, management practice, and gradually formed, recognized and comply to all employees, with the mission of the organizational characteristics, vision, purpose, spirit, values and business philosophy, and these ideas in production and management reflect the sum of the practice management system, employee behavior and corporate external image. It is the cultural, educational, scientific, cultural and military organizations are different in nature. Corporate culture is the soul of an inexhaustible motive force to promote enterprise development. It contains a very rich content, its core is the spirit and values. Values here are not generally refers to business management in various cultural phenomenon, but the enterprise or enterprises employees engaged in the value of some commodity production and operations held ideas. Double philosophy is "excellence, commitment and trustworthiness, courage, hardship ahead"